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casestudies
RRPR began working with DMK Burger Bar owners David Morton (Pompei) and Michael Kornick (MK restaurant, N9NE Steakhouse) two months before the restaurant opened in 2009. For the grand unveiling, RRPR spun engaging press releases to garner attention for the establishment, its décor, level of service and inspired, all-American menu. RRPR also designed and distributed concert-style “press passes” for media to experience the restaurant firsthand. To maintain the buzz, RRPR strategically leaked info bites to key media members, prompting continuous spikes of excitement and anticipation for DMK. RRPR also assisted media with “hardhat tours” of the restaurant, professional photography for print and met once a week with Morton and Kornick to discuss the restaurant’s progress, branding and evolving menu, as well as to brainstorm future media pitches. Next, RRPR used its online pr avenues, Facebook and Twitter, to share fun details about the opening with its network of media friends while arranging interviews with the restaurant owners (by phone, via email and in person), fielding all media inquiries and fact checking stories for print. Now that the restaurant is in full swing, RRPR continues to bring in a steady stream of journalists to dine and always goes that extra mile to ensure a positive experience. In addition, RRPR attends and assists at photo and television shoots while continuing to pitch creative story angles for mass exposure. To date, RRPR has secured the following media for DMK Burger Bar: Voted #1 restaurant in Chicago magazine’s Hot List in the January 2010 issue, named one of the hottest restaurants of 2009-2010 in CS magazine, Delta Sky, New York Times, Chicago Tribune, Chicago Sun-Times, Zagat, 190 North ABC 7 TV, Hungry Hound ABC 7 TV, Time Out! Chicago, The Chicago Reader, The Red Eye, Metromix.com, Citysearch.com, Tastingtable.com, Where Chicago Magazine, Citysearch.com, Burger Business, Restaurants & Institutions, Chicagoist, Front Desk magazine, WBBM 780 AM radio, Centerstage, Urbandaddy.com, Thrillist.com, Dailycandy.com, New City, Blackbook magazine and 312 Dining Diva Voted #1 restaurant in Chicago Magazine’s Hot List in January 2010 issue, named one of the hottest restaurants of 2009-2010 in CS Magazine, Delta Sky, New York Times, Chicago Tribune, Chicago Sun-Times, Zagat, 190 North ABC 7 TV, Hungry Hound ABC 7 TV, Time Out! Chicago, The Chicago Reader, The Red Eye, Metromix.com, Citysearch.com, Tastingtable.com, Where Chicago Magazine, Citysearch.com, Burger Business, Restaurants & Institutions, Chicagoist, Front Desk Magazine, WBBM 780 AM radio, Centerstage, Urbandaddy.com, Thrillist.com, Dailycandy.com, New City, Blackbook Magazine, 312 Dining Diva http://dmkburgerbar.com