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casestudies
RRPR has collaborated with Telluride Ski Resort, a world-class ski destination, for the last five years as their local Chicago PR agency. Each year, RRPR hosts a media party, inviting an elite group of Chicago-based journalists and TV producers to an event that introduces media to the Telluride PR and marketing team in a fun, social environment. Such parties have included a rooftop party at theWit hotel, a private concert at Pops for Champagne with Grammy award-winner Shawn Colvin, a sailboat cruise with Olympic gold medalist Jonny Moseley and a Chicago Cubs rooftop baseball and burgers event. RRPR is no stranger to hosting inspired media parties, which in turn allows key travel and lifestyle journalists to bond with Telluride representatives in an intimate atmosphere that’s geared toward initiating media results with editorial, radio, Internet and television coverage. (At each aforementioned media event, RRPR strategically drew between 30 and 50 journalists.) RRPR’s long-term relationship with Telluride is a shining example of how a national account can utilize local PR expertise to focus on key feeder markets, with available direct air service, to drive new business and revenues for the destination client. RRPR has generated press for Telluride Ski Resort in: The Chicago Tribune, Chicago Sun-Times, CS Magazine, North Shore Magazine, American Way, New York Times, Today Show, Time Out! Chicago, Chicago Magazine, Elite Traveler, Urbandaddy.com, Dailycandy.com, Thrillist.com, Town & Country, Crain’s Chicago Business and more. http://tellurideskiresort.com/TellSki/index.winter.aspx